Huge Support For First Colour Me Pink Run/Walk For Breast Cancer Awareness

Press Release – June 1, 2015

Over 360 persons found ways to have fun with pink during the inaugural Colour Me Pink Run/Walk to raise funds and awareness for breast cancer, hosted by Sensus Gym yesterday, May 31.

Leading the pack was Gary Salter who finished first.

"I think its great that so many person have turned out to it for a good cause," Salter stated.

Astrid Wenzke, a breast cancer survivor was one of the oldest participants, completing the first leg of the race to Nanny Cay.

"I am happy that they staged this event because it brought the community together to raise money for an important cause," said Wenzke.

Lisa Adamson, the owner of Sensus has been hosting the run/walk event, but this year the organizing committee added the pink element and a Zumbathon to raise funds to offset the cost of mammograms.

"Thank you BVI," Adamson declared after spending most of the afternoon on the lead truck with DJ Bertrum.

She was particularly pleased that residents decided to participate in the event, make donations and competed in a safe and friendly way. The total tally from the fundraiser will be known sometime this week as persons have expressed an interest in making more donations.

"This has exceeded all expectations and I am very happy for everyone who came out and supported; I cannot say thank you enough," Adamson stated.

Men Lauded

This year for the first time, the event was opened up to participation from men and according to Wenzke, it was refreshing to see men being supportive.

"Men do not always support these events, but this was not the case with this event. It is good because at some stage men will be affected through their wives or girlfriends," Wenzke related.

Event co-sponsor NAGICO Insurances field a team of over 20 persons.

"Cancer seems to be a prominent disease in the Virgin Islands. We would know from our medical portfolio. We want to play a role and help those persons who perhaps does not have access to medical care to contribute in a meaningful way to make it a reality for persons to have medical care," said Shan Mohamed, Managing Director.

He added, "The battle is two-fold; Women that have this unfortunate disease are related in someway to men and I am especially pleased that men came out to support the event and NAGICO Isurances had a number of its male staff.

Digicel BVI Commercial and Operations Director Mr. Kevin Smith said the company is is all about giving back and supporting extraordinary things.

"Anytime you see persons coming together for breast cancer awareness or breast cancer treatment we are more than happy to be a part of this drive," Smith stated.

Asked about the participation of men, Smith said, "It makes perfect sense. A lot of men care about what happens with the women in their lives; their mother, sister, spouse, girlfriends, friends that you know. What affects women affects us as men and its good to see men coming out and support because breast cancer is not only a problem for women, but it is also a challenge for men and we are happy to be here to support."

Adamson said through the foundation some five hundred women have benefited since they started out seven years ago. She also related that many women in the Territory have come together for the cause.

Article written and published by BVI Platinum News,

(Image(s) courtesy of BVI Platinum News)


Residents in full support of the Colour Me Pink fundraiser
(Image(s) courtesy of BVI Platinum News)



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